HIDDEN RISKS AND KEY STRATEGIES TO PRESERVE VALUE.
Plant innovation does not lose value due to a lack of potential, but rather because of a poorly planned or belated protection strategy. Simply protecting a new variety is no longer enough. The true value may lie in the genetic trait, the process, or the knowledge generated.
To this end, it is essential to understand:
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🌱_What to protect beyond the final variety. |
| 🌱_What are the main challenges in plant breeding. | |
| 🌱_How to attract investment and licence IP. | |
| 🌱_What to do at each stage to avoid losing value. |
PORQUE PROTEGER NO ES SOLO DEFENDER,
ES CONVERTIR LA INNOVACIÓN EN UN ACTIVO EXPLOTABLE.